A total of 26 industrial lots have settled at Stage 5 of Crossroads Industrial Park in Forrestdale, with Sterling Property executing a full-cycle strategy that generated over $58 million in sales.
The project, delivered in partnership with DevelopmentWA, marks a key milestone in the growth of Perth’s south-east industrial corridor and reflects continued demand for titled, well-located industrial land.
Sterling Property Senior Partner Colm McHugh was appointed in late 2020 to lead site acquisition, lot design advisory and sales.
Approximately 20 hectares were secured off-market across four properties before being subdivided into a mix of lot sizes ranging from 2,076sqm to 66,487sqm.
The sales campaign launched in November 2023 and concluded in Aril 2024, with all lots selling off plan and above valuations.
Mr McHugh said the strong buyer response underscored the region’s importance as a strategic logistics and business hub.
“From SMEs to institutional developers, demand for quality industrial land has remained consistent—particularly in the sub-5,000sqm segment where supply remains constrained,” Mr McHugh said.
“By aligning lot sizing with real-time buyer demand and executing a focused sales strategy, we were able to deliver a clean sell-through in a compressed time frame.”
Located near Tonkin Highway and Kwinana Freeway, Crossroads Industrial Park benefits from strong transport connectivity and access to key logistics infrastructure.
Mr McHugh said the success of Stage 5 reflected not only location fundamentals but also a strategic sales structure tailored to Perth’s evolving industrial landscape.
“Sterling Property was able to deliver a full solution from identifying and securing land, to advising on layout and driving transactions. This model ensures institutional clients achieve maximum value at every stage of the asset lifecycle,” he said.
To discuss active industrial buyer requirements, contact Sterling Property Senior Partner Colm McHugh on 0420 312 645.
