Sterling Property officially marks three years in business, capping the milestone with approximately 458 deals worth around $791 million in commercial property transacted across Western Australia since launching in 2023.
The independent, 100% WA-owned agency was founded in Subiaco in 2023 and has grown to a team of 20 across sales, leasing, asset management and facilities management. Its work spans office, industrial, retail, medical, childcare, development and social infrastructure assets.
The most significant milestone of those three years came in June 2025, when Founding Principal Partner Brian Neo assumed full ownership of the business and took on the role of Managing Director.
With more than 23 years in WA’s commercial property market and over $1 billion in career commercial sales, Mr Neo has led the agency division since inception
Our focus remains on trusted advice, strong relationships, and a commitment to our people,” Mr Neo said.
The three years have produced landmark results across the team. Mr Neo brokered the $8 million off-market sale of a four-lot amalgamation at 37–43 Stirling Highway, Nedlands, to global student accommodation operator Centurion, who has since lodged plans for a 19-storey, 440-room development.
He also brokered the sale of 236 Railway Parade, West Leederville, to ASX-listed developer Finbar Group for around $15.7 million, a site earmarked for a proposed 240-apartment project, and completed the $11.5 million sale of a 2,192sqm West Perth office opposite Parliament House.
In the childcare and early learning sector, Senior Partners Jake Wallman and Simon Brady brokered the $7.2 million sale of the Nido Early School in Maylands in September 2024, which set the benchmark as WA’s largest individual childcare sale at the time, the sale of 61 Ocean Keys Boulevard, Clarkson, WA’s largest childcare centre at 223 places on a 15-year net lease.
Now 20 strong, the Sterling Property team continues to grow while keeping efficiency a top priority. (Agency team pictured.)“These results reflect a clear strategy and a team executing it well across every sector we operate in,” Mr Neo said.
“The focus now is on scaling that capability, deepening our market position and continuing to deliver outcomes that hold their value over the long term.”
In the industrial sector, Senior Partner Colm McHugh has led the Neerabup industrial corridor, settling six lots at Meridian Park and earning re-appointment by DevelopmentWA to sell two of its leading estates at Meridian Park and Crossroads Industrial.
Senior Partner Jack Bradshaw has delivered consistent owner-occupier results across the suburban fringe, including the $8.825 million sale of the Rokeby Centre at Lots 1–5, 254 Rokeby Road, Subiaco, the largest commercial strata office sale in WA in more than five years.
Beyond transactions, Sterling has invested in the communities it operates in. The agency continues partnering with the Claremont Football Club, acting as asset managers of Revo Fitness Stadium and the Club’s clubhouse, and in 2024 introduced the Sterling Sprint, a halftime feature at League home games that has become a matchday favourite. Sterling has also pledged its support to Shade Skin Cancer Medicine, the Harry Perkins Institute of Medical Research, the Perth Children’s Hospital Foundation and the Claremont Lawn Tennis Club, reflecting a commitment to health, research and community sport across Western Australia.
“Three years in, the results speak for themselves, but the relationships behind them matter more,” Mr Neo said.
“We endorse a family first workplace culture and stick to our core beliefs.”
“Every deal represents a client who trusted us, and a team that delivered. That trust is what we have built the business on, and it is what we intend to keep earning.”
As it marks its third year, Sterling Property remains focused on delivering trusted advice, long-term client relationships and consistent results across Western Australia’s commercial property market.
The agency extends its thanks to the clients, buyers, sellers, tenants, landlords, contractors and industry partners who have supported it over the past three years, and who remain central to everything it does.
To discuss commercial sales, leasing or asset management in Western Australia, contact the Sterling Property team on (08) 9220 2200.
